Make your product easier to use. Give your team a clearer way forward. Turn complexity into value that people can feel.
Berit, your partner in untangling complexity.
01 / your next move
Developer collaboration looks different today than it did a few years ago. I keep adapting to that: I don't just hand off a finished design and disappear, I stay part of the conversation while developers are building. I also build real prototypes myself with tools like Claude Design and VS Code, so developers see working components early, not just static images to interpret.
On a national education platform with many municipalities and vendors, I ran the team's daily meetings and created the workshop process the team used to move from research to real concepts.
02 / selected case studies
INDUSTRIAL DATA TOOLS · 2020–2023
A platform for monitoring, calculation, reporting and statistical analysis, used by specialists both internally and by customers. I redesigned the full expert experience, from dashboards to data views.
Explore the full case study
UNIVERSITY CX & AI TOOLS · 2025–2026
An AI-powered search and service hub that lowers support pressure and helps students find what they need on their own.
Explore the full case study
NATIONAL EDUCATION ADMINISTRATION PLATFORM · 2021–2024
A shared, standardised design foundation for complex municipal education systems, unifying usability and logic across several platforms.
Explore the full case study
ENVIRONMENTAL DATA SYSTEMS · 2020–2024
Monitoring and reporting tools for environmental data, built so specialists can find, compare and publish results without fighting the interface.
Explore the full case studyCurrently in process
PERSONAL DESIGN SYSTEM · 2025–PRESENT
A personal design system, built from scratch and still in progress. It covers foundations (color, type, spacing) as tokens, a growing library of components built on them, and the documentation and structure that keeps the whole thing usable as it grows. I'm building it to show, concretely, how I approach a design system end to end: not just the components themselves, but how I organise, document and maintain one over time.
Explore the case study03 / about
Hey, happy to have you here! ♥
Growing up in a small town in Finland, I never expected to end up in tech, let alone design. I studied IT and web development, but my real start in design happened almost by accident: a friend brought me into his startup while I was still in high school, and that's where I first got hands-on experience with both design tools and code. I've been curious about both ever since.
Ten years in design, nine of them as a consultant, taught me to move between very different worlds: public sector platforms, industrial tools, environmental data systems, often as the only designer in the room. I've worked on more than 25 projects, and each one shaped how I work today. That kind of work forces you to care about your craft, because there might not be anyone else to catch what you miss.
I value quality work, clear focus, and strong collaboration. Instead of worrying about how AI is changing design, I take a practical approach: I use the tools that make sense, keep improving my process, and keep building solid product experiences.
My process
Sometimes that means weeks of research before anything gets drawn. Sometimes it means a prototype in someone's hands the same afternoon. Pick a project type to see how the shape changes.
What kind of project?
Click a step to see how I work.
Each one has a reason it exists, and a reason I sometimes leave it out.
We agree, together, on what success looks like before the work starts.
Tell me what you're building, what's getting in the way, and where you want to go.
berit.alasmaki@gmail.comConnect on LinkedIn